Campaign preparation
Joint control of target, list, sender identity, legal basis, content and schedule.
Back to NOPA
Corporate communication
Bulk e-mail under control
Manage bulk email with recipient checks, sender-domain settings, gradual sending, bounce handling and delivery reports.
List control
Gradual deployment
Bounce treatment
Report and audit
Operating model
The value of the campaign depends on the quality of the delivery process
Recipients, sender domain and schedule are checked before sending. While running, the system limits the load, handles rebounds and records measurable events.
Domain and list
SPF, DKIM and DMARC settings, deduplication and filtering of wrong addresses.
Controlled dispatch
Gradual loading, scheduling, retry and, if necessary, operator supervision.
Back measurement
Aggregation and reporting of delivery, bounce, complaint and unsubscribe events.
Briefpurpose and recipients
Preparationdomain and list
Schedulingcontrolled pace
Supervisionbounce and stop rule
Reportmeasurable result
Liability limit
Technical deliverability and business compliance must be managed together
Marketing and business
It defines the purpose, recipients, content and legal basis of the communication.
IT and operations
Sender DNS, sending infrastructure, authorization, logging and incident management.
NOPA process
Campaign preparation, scheduled dispatch, event processing and summary report.
Service elements
Transparent campaign process from sender to feedback
Sender identitydedicated domain or subdomain, SPF, DKIM and DMARC settings
List controldeduplication, format checking and sampling validation
Load controlgraduated volume, throttling, scheduling and retry rules
Bounce processinghard and soft bounce, complaint and unsubscribe events
Loggingrecipient, subject, message ID, status and technical error
Reportdelivery, activity, bounce and unsubscribe aggregation
Next step